محمد علي الكتبي​
رئيس التحرير السابق لمجلة الجندي

Emirates identity… a symbol of ambition and hope

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His Highness Sheikh Mohammed bin Rashid Al Maktoum‭, ‬Vice President and Prime Minister of the UAE and Ruler of Dubai‭, ‬“May God bless him‭,‬”‭ ‬and His Highness Sheikh Mohammed bin Zayed Al Nahyan‭, ‬Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces‭, ‬officially launched the UAE visual media identity‭, ‬which carried the design of‭ “‬The Seven Lines‭”, ‬after being chosen by the majority from among more than 10‭ ‬million people who participated in an open voting from all over the world to choose the logo of‭ ‬the visual media identity of the UAE‭, ‬and presente its inspiring story to the world as a symbol of ambition‭, ‬achievement‭, ‬openness‭, ‬hope and the culture of‭ “‬Nothing is Impossible‭”.‬
The visual media identity of the UAE and its slogan embody a message of hope and motivation that enhances the reputation of the‭ ‬UAE and its presence in the international community as a country keen on sustaining development‭, ‬locally and globally‭, ‬and continuing education‭, ‬growth‭, ‬development and advancement‭, ‬embracing innovation and harnessing the potential and industry of leadership and exporting them‭, ‬and creating positive constructive transformations that serve peoples of the world and humanity and advance life‭.‬
The goal of identity design is to convey the Emirates‭’ ‬inspiring story to the world as a success story and a continuous process‭ ‬of building despite challenges and obstacles‭, ‬through a visual slogan that can be transmitted to other peoples and institutions‭ ‬of the world in a popular way‭, ‬and it can be used by all governmental and non-governmental activities and sectors‭.‬
Nothing is impossible in the Emirates‭… ‬So congratulations to our country on choosing the motto of the visual identity of the media‭, ‬“The Seven Lines”‭ … ‬with its bright colors such as the prestige and beauty of the Emirates and its distinctiveness‭, ‬as long as we are proud of‭ ‬the union of our Emirates‭.‬

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