EXPO 2020 Ready to welcome the world on 1 October 2021

Expo 2020‭ ‬Dubai has demonstrated that it is ready to fully open its doors to the world later this year‭, ‬after safely and successfully welcoming more than 100,000‭ ‬visitors to experience Terra‭ ‬–‭ ‬The Sustainability Pavilion‭.‬

Running from 22‭ ‬January until 10‭ ‬April‭, ‬the limited-time showcase was an opportunity for the UAE community to preview one of Expo 2020’s signature visitor experiences‭, ‬providing a glimpse of what is to come when the first World Expo to be held in the Middle East‭,‬‭ ‬Africa and South Asia‭ (‬MEASA‭) ‬region welcomes visitors from around the world from 1‭ ‬October 2021‭ ‬to 31‭ ‬March 2022‭.‬

Sustainability Pavilion

Marjan Faraidooni‭, ‬Chief Experience Officer‭, ‬Expo 2020‭ ‬Dubai said‭: ‬“As we continue to navigate this period of unprecedented change‭, ‬we are delighted to have offered the UAE community the chance to‭ ‬preview the Sustainability Pavilion‭, ‬demonstrating our unwavering commitment to bringing the world together and finding answers‭ ‬to our most pressing challenges‭.‬

“Supported by our world-class partners‭, ‬we have showcased our readiness to safely welcome the world and host a global event that‭ ‬not only excites and inspires‭, ‬but also serves as a unique opportunity for humanity to come together in a spirit of optimism‭, ‬hope and shared purpose‭.‬”

Terra’s premiere

Terra’s emotive visitor experience uncovers the hidden harmful impacts of our personal choices and seeks to empower all who visit to become agents of change‭, ‬consider how their behaviour impacts the environment and break the cycle of consumerism‭.‬

During the preview‭, ‬a number of health and safety best practices‭ ‬–‭ ‬from social distancing and capacity controls to on-site rapid testing for staff and vendors‭ ‬–‭ ‬were incorporated across the site‭, ‬aligned closely with the world’s leading medical authorities and scientific advice‭, ‬to ensure the well-being of all involved‭.‬

According to Expo 2020’s Pavilions Premiere Satisfaction Survey‭, ‬guests ranked on-site health and safety precautions above eight on a scale of one to nine‭, ‬highlighting Expo’s readiness to safely host the world when it opens its doors on 1‭ ‬October‭. ‬Visitors were similarly impressed with the service and cleanliness of Expo Rider‭, ‬a dedicated‭, ‬free of charge‭, ‬public bus service that ferried visitors between Dubai Mall and Expo 2020‭ ‬every 30‭ ‬minutes‭.‬

‭ ‬Following their visit to Terra‭, ‬more than 90‭ ‬per cent of those surveyed also said they were inspired to change their behaviour‭,‬‭ ‬from saving water to making a conscious effort to use less plastic‭.‬

Throughout the three-month showcase‭, ‬supported by Expo’s Official Partners and International Participants‭, ‬Expo perfected a range of event-time systems and approaches to enhance and safeguard the visitor experience‭.‬

Digital services

Gerardo Canta‭, ‬Senior Managing Director at Accenture in the Middle East‭, ‬said‭: ‬“As the Digital Services Partner and Systems Integrator of Expo 2020‭, ‬Accenture played an important role in delivering a safe‭, ‬secure and successful preview of Terra‭. ‬Alongside Etisalat‮ ‬Digital‭, ‬Accenture applied best-in-class systems and combined multiple‭ ‬Expo 2020‭ ‬technologies to create an intelligent‭, ‬integrated and seamless visitor experience‭, ‬such as managing the digital services for the onboarding and accreditation of volunteers‭, ‬contractors‭, ‬and staff members and providing Expo’s on-ground teams with 360-degree visibility through smart operation platforms‭.‬”

Shukri Eid‭, ‬Managing Director‭, ‬Cisco Gulf region‭, ‬said‭: ‬“During this special preview‭, ‬we witnessed a great deal of public interest in what Expo 2020‭ ‬has to offer‭, ‬and our collective responsibility to look after the planet‭. ‬Having the right technological infrastructure ready in time for the opening proved crucial‭, ‬enabling interactive and educational visitor experiences to take place‭.‬”


Dr Ahmed Bin Ali‭, ‬Group Senior Vice President‭, ‬Corporate Communication‭, ‬Etisalat‭, ‬said‭: ‬“As the Official Telecommunications and Digital Services Premier Partner of Expo 2020‭ ‬Dubai‭, ‬Etisalat is proud to have supported‭ ‬Pavilions Premiere and the debut of Terra‭ ‬–‭ ‬The Sustainability Pavilion‭. ‬We delivered state-of-art telecommunications and digital services with highly redundant Wi-Fi and‭ ‬5G connectivity‭, ‬providing a superior visitor experience thanks to the fastest network on earth‭. ‬We are looking forward to when‭ ‬the doors open to one of the most inclusive and digitally advanced World Expos ever held‭, ‬gathering visitors from around the globe to witness history in the making with this unique celebration‭.‬”

Khalid Elgibali‭, ‬Division President‭, ‬Middle East and North Africa‭, ‬Mastercard‭, ‬said‭: ‬“As the Official Payment Technology Partner of Expo 2020‭, ‬we continue to collaborate with Expo to set the stage for connecting and inspiring millions of people‭ ‬–‭ ‬reimagining the future through collaboration‭, ‬human-centric solutions‭, ‬and inclusivity‭. ‬

The successful conclusion of this special preview is a testament to the extraordinary efforts of the Expo 2020‭ ‬team in harnessing the power and endless possibilities of collaboration and technology‭. ‬We commend everyone involved for the seamless way they ensured public safety‭, ‬while offering a host of initiatives to captivate and inspire‭.‬”‮  ‬

Food and beverages

Sergio Maccotta‭, ‬SAP SVP Middle East South‭, ‬said‭: ‬“We are proud to partner with Expo 2020‭ ‬to present Terra‭, ‬with retailers and food-and-beverage vendors integrating their points of sale with SAP’s Customer Checkout and S/4HANA solutions‭. ‬I had the opportunity to see how organisers and vendors could seamlessly integrate their sales and financial data for real-time decision-making‭ ‬–‭ ‬ensuring fast and secure payments for visitors and better insights for vendors on their customers and products‭.‬”

Helmut von Struve‭, ‬CEO of Siemens‮  ‬in the UAE and the Middle East‭, ‬said‭: ‬“Expo 2020‭ ‬is a prime example for what can be achieved through partnerships‭. ‬By leveraging technology with purpose‭, ‬together we were able to deliver an urban environment that’s smarter‭, ‬more sustainable and more resilient‭. ‬We see Expo 2020‭ ‬as a blueprint for future smart cities and are proud that it will live on as one of Dubai’s major urban clusters for decades to come‭.‬”

Electronic security

Anurag Agrawal‭, ‬Managing Director‭, ‬Canon Middle East and Turkey‭, ‬said‭: “‬As the first single official printing and imaging provider for any Expo‭, ‬we are extremely proud to be part of Expo 2020‭ ‬and contributing not only to reimagining the visitor experience‭,‬‭ ‬but also enhancing security measures‭. ‬With cyber-security being of paramount importance at Expo 2020‭, ‬our robust hardware and cyber-secure networks and procedures ensured that all participants felt safe‭, ‬secure and confident that their information was protected throughout the entire printing and imaging process‭. ‬We commend all Partners‭, ‬organisers and the entire Expo 2020‭ ‬team on‭ ‬a tremendously successful special preview‭.”‬

Ali Bahlooq‭, ‬General Manager‭, ‬Esharah Etisalat Security Solutions‭, ‬said‭: ‬“As a leading systems integrator‭, ‬we are honoured to be the Official Secure Systems Provider of Expo 2020‭, ‬which will undoubtedly‭ ‬prove an extraordinary occasion for the world‭. ‬We are proud that the state-of-the-art telecommunications infrastructure and end‭-‬user devices‭ ‬–‭ ‬supporting volunteers‭, ‬security staff and first responders across Expo‭ ‬–‭ ‬ensured a safe and secure experience for everyone involved‭.‬”

Expo 2020‭ ‬Dubai will run from 1‭ ‬October 2021‭ ‬to 31‭ ‬March 2022‭, ‬inviting visitors from every corner of the globe to join the making of a new world‭, ‬as they discover life-changing innovations that will have a meaningful‭, ‬positive impact on both people and planet‭. ‬

Al Jundi

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