As part of the initiatives of UAE Council for Digital Wellbeing, chaired by H.H. Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, the UAE National Programme for Artificial Intelligence launched the “Deepfake Guide”, to raise social awareness on the harmful and useful uses of deepfake technologies, their effect on social wellbeing, and the means to face the various challenges resulting from the harmful applications of such technologies.
The “Deepfake Guide” aims to deep-root the concept of comprehensive wellbeing in the UAE, enabling individuals to adopt healthy technological habits, introducing best technological practices to face digital challenges, and providing guidance on how to deal effectively with technology and ensure its positive impact on people’s lives. Technological advances further enhance the effectiveness of multiple sectors supporting wellbeing; such as medicine, healthcare, and government services; and promote national economy, entrepreneurship and investments leveraging personal data-based technologies to develop advanced services using virtual reality (VR) techniques.
Omar bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Teleworking Applications, stressed that advanced technology has contributed to achieving a quantum leap in societies’ wellbeing. In addition, it has proven its effectiveness and positive comprehensive impact on various sectors. He pointed out the it is imperative to focus on the positive and beneficial uses of advanced technologies, raise community members’ awareness on their potential and diverse applications, acquaint them with the most important future challenges, and use technology in developing innovative solutions to build a better future for next generations.
Al Olama pinpointed that the launch of the “Deepfakes Guide” comes within the national efforts aiming to shed lights on the various positive uses of future technologies and highlight the challenges resulting from the misuse of technology tools and their impact on societies.
“The UAE National Programme for Artificial Intelligence supports all programs and initiatives aiming at accelerating and promoting the adoption of modern technology in vital future sectors, while ensuring the highest levels of safety, privacy and security. The programme cooperates with various national and global government and private sector entities to ensure efficient usage of future technology for the benefit of the economy and the society as a whole,” he added.
“Deepfakes” is a common term referring to AI systems which create fake audio and video clips that seem quite genuine and convincing. With the advancement of modern technology, it has become easier for laypersons to alter audio and video content that may be used in cyberbullying.
Widespread Useful Applications On the other hand, there are many beneficial uses for advanced technology tools such as medical applications, movies and advertisements content creation, entertainment and visual effects, as well as customer service (virtual assistant), news broadcasting (virtual news broadcaster), among others.
Warning Against Misuse The guide focuses on raising awareness on the most important challenges facing individuals, societies and countries in this field. This includes damaging someone’s reputation; publishing false news or fabricated content that impacts public opinion, affects political events and hinders government action; spreading rumors; infringing people’s privacy and exposing them to cyberbullying; affecting levels of trust; and producing fabricated evidence, which can negatively impact the judicial system in any society.
Shallow and Deep Fakes The guide categorized fake content into two main categories, shallow fakes referring to videos in which the editing software is used to slow down the speech without changing the pitch, change dates and locations to make the videos appear recent or in different places. Deepfakes, on the other hand, refers to replacing the original face or voice with fake content developed using advanced technologies. The guide presents ways to detect fake content using systematic deepfake detection by AI-based tools that are regularly updated.