Timothy Hawes, Managing Director of Tarsus Middle East for «Al Jundi»: Dubai Airshow A global platform for showcasing the latest technologies in aviation

The United Arab Emirates is famous for its long history in the aviation and aerospace sector‭, ‬and Dubai is a global hub for commercial aviation and air travel‭.‬

The Dubai Airshow is one of the most important International exhibitions in the aviation and space sector‭, ‬as it constitutes an‭ ‬opportunity for exhibitors to showcase the latest technologies and innovations in this field and provides an ideal environment for trade and marketing of products and services‭.‬

Since its inception in 1989‭, ‬The Dubai Airshow has gained increased importance‭, ‬attracting the interest of participants and visitors worldwide‭.‬

This exhibition is an important meeting point for aircraft manufacturers and suppliers of services and technologies in the aviation sector‭, ‬attracting investors and those interested in this field‭.‬

The Dubai International Airshow provides an opportunity for participating companies to display their products and provide services to their customers and visitors to the exhibition‭.‬

Furthermore‭, ‬it represents an opportunity to learn about the latest technologies and innovations in the aviation sector‭, ‬while providing an opportunity for investors to explore investment opportunities in this growing sector‭.‬

The Airshow includes educational activities‭, ‬workshops‭, ‬conferences and forums that help enhance communication and exchange experiences and knowledge in this field‭, ‬deriving its importance from the fact that it is a strong catalyst for development and innovation in the aviation and space sector‭, ‬enhancing cooperation and partnerships between companies and countries in this vital field‭.‬

This exhibition contributes to the development of this important industry and increases its ability to compete on a global level‭.‬

Dubai is set to host the 18th edition of the Dubai Airshow next November and to learn more about this upcoming major event‭, ‬Al Jundi interviewed‭ (‬Timothy Hawes‭), ‬managing director of Tarsus Middle East‭, ‬the company organizing the exhibition‭, ‬and had the following dialogue‭:‬

Tell us about the Dubai Airshow and the new features that the 18th edition of the exhibition will offer this year‭.‬

Dubai Airshow is one of the world’s leading aerospace events and the 18th edition will take place from 13-17‭ ‬November 2023‭ ‬at Dubai World Central‭ (‬DWC‭), ‬Dubai Airshow Site‭. ‬It will bring together global players from across aerospace and defence‭, ‬including commercial and business aviation‭, ‬space and military aircrafts‭, ‬and the event is supported by key industry stakeholders including Dubai Airports‭, ‬the Dubai Civil‭ ‬Aviation Authority‭ (‬DCAA‭), ‬the UAE Ministry of Defence‭, ‬Dubai Aviation Engineering Projects‭ (‬DAEP‭) ‬and the UAE Space Agency‭.‬

With 2023‭ ‬announced by UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan as the‭ (‬Year of Sustainability‭), ‬this will‭ ‬be a key theme at the show‭. ‬Highlighted across the show floor with exhibitors bringing their sustainable solutions and strategies‭, ‬government entities will also highlight the initiatives that are further reinforcing the UAE’s unwavering commitment to promoting sustainable circularity ahead of COP28‭ ‬UAE in Dubai‭. ‬Dubai Airshow will also outline our commitment to reducing carbon emissions and waste in line with the UAE Net Zero 2050‭ ‬strategic initiative‭.‬

A new‭ (‬Make it in the Emirates‭) ‬programme is launching this year‭, ‬highlighting the theme of localisation by providing a platform‭ ‬for international companies to meet with manufacturers and get advice and guidance on manufacturing in the country‭.‬

Other new and expanded features include our enhanced conference agenda and the biggest Space pavilion to date‭. ‬Space at Dubai Airshow 2023‭ ‬will be showcased through initiatives including the Space experience zone‭, ‬a carefully selected space delegation programme‭, ‬and a two-day content programme‭. ‬Meanwhile‭, ‬the brand new Air Worthiness and Safety Conference is an invite-only two-day‭ ‬conference hosted by the UAE Ministry of Defence‭.‬

What are your general expectations for the 18th edition of the Dubai Airshow‮ ‬and the size of the local and international participation in this‮ ‬session‭?‬

As the UAE continues to take strides in bringing together global players from across aerospace‭, ‬space and‮ ‬defence‭,‬‮ ‬the latest edition of our world-class airshow will gather leaders from across the industry to drive‮ ‬change‭.‬

As the global aerospace market continues to rapidly grow and evolve‭, ‬the 18th edition will build on previous success‭, ‬providing‭ ‬significant levels of‮ ‬innovation‭,‬‮ ‬infrastructure expansion and technological‮ ‬advancement‭.‬

the importance and influence of the Dubai Airshow continue to grow with each new edition‭, ‬and the last edition was the most successful Dubai Airshow since its inception in 1989‭, ‬welcoming more than‮ ‬1,200‭ ‬local and international exhibitors‭ ‬–‭ ‬with over 370‭ ‬of these exhibiting for the first time‭ ‬–‭ ‬and more than 104,000‭ ‬attendees from 148‮ ‬countries‭,‬

with more than‭ $‬74‭ ‬billion worth of deals announced during the mega event‭.‬

Our aim for this year is to build on that success‭, ‬as we prepare to welcome a diverse range of local‭, ‬regional and international‮ ‬exhibitors‭.‬

Many major players have already confirmed their return‭, ‬along with a host of new exhibitors‭, ‬who will bring cutting-edge technologies‭, ‬solutions and‮ ‬aircraft‭.‬

How do you see the participation of defence companies in the exhibition and what’s new in this‮ ‬regard‭?‬

The defence sector continues to witness significant developments and Dubai Airshow is a key platform for gathering industry stakeholders‭. ‬Featuring the most prominent military and civil official delegations and international armed forces‭, ‬defence will be a‭ ‬clear focus for Dubai Airshow 2023‭ ‬as we continue to play a key role in facilitating long-term growth‭. ‬

Exhibitors will showcase the most advanced military aircraft and air defence technologies‭, ‬and we are also incredibly proud to have the UAE Ministry of Defence as a strategic partner of the Airshow which will be hosting the inaugural Air Worthiness and Safety Conference at the show this year‭. ‬

Who should be an exhibitor at the Dubai‮ ‬Airshow‭?‬

Dubai Airshow is firmly established as one of the most important meeting points for the global aerospace and defence‮ ‬ecosystem‭,‬‮ ‬‭ ‬the 2023‭ ‬edition will be another world-class event for the industry’s trailblazers and innovators to showcase and identify future trends and‮ ‬opportunities‭.‬

As the place for landmark deals‭, ‬we welcome exhibitors from across sectors including commercial aviation‭, ‬advanced aerial mobility‭, ‬aircraft interiors‭, ‬space‭, ‬MRO‭, ‬defence and‮ ‬military‭,‬‮ ‬business aviation‭, ‬air cargo‭, ‬air traffic management and emerging‮ ‬technology‭.‬

From country pavilions and exhibitor stands to static and flying aircraft displays and a huge variety of conference‮ ‬sessions‭,‬‮ ‬it‭ ‬is always fantastic to see exhibitors utilise the variety of opportunities available to showcase their leading innovations and‮ ‬expertise‭.‬

What are the most important events and conferences that will be organized on the sidelines of the exhibition in its next session‭?‬

This year will see a series of new and enhanced features‭. ‬Our famous flying display will return‭, ‬offering an impressive way for‭ ‬manufacturers to demonstrate their aircraft capabilities‭, ‬and this will be accompanied by a static display of commercial and military aircraft‭, ‬business jets‭, ‬drones and UAVs‭, ‬helicopters and more‭.‬

As new technologies and trends continuously disrupt the market‭, ‬our enhanced conference agenda will cover the full spectrum of aerospace development across 13‭ ‬tracks on five stages‭. ‬

Highlights include the expanded Tech Xplore pavilion‭, ‬which will share insights into artificial intelligence‭, ‬and passenger experience and highlight the latest advancements and innovations in areas such as Advanced Aerial Mobility‭.‬

Meanwhile‭, ‬our Aerospace 2050‭ ‬stage will feature a series of tracks dedicated to major themes for this year’s Airshow‭, ‬sustainability and space‭, ‬as well as feature Next Gen Leaders‭.‬

Where‮ ‬do you see the Dubai Airshow 2023‭ ‬on the map of international aviation exhibitions‭?‬

Dubai Airshow has established itself as one of the most successful airshows in the world‭, ‬building its reputation by connecting‮ ‬aerospace‭,‬‮ ‬space and defence professionals across all areas of the‮ ‬industry‭.‬

Backed by leading industry stakeholders and government‮ ‬entities‭,‬‮ ‬we provide invaluable market insights and learning opportunities and play an instrumental role in facilitating successful global trade‮ ‬deals‭.‬

How do‮ ‬you‮ ‬assess the current performance of the aviation sector in the United Arab Emirates‭?‬‮ ‬What are the main challenges facing this sector today in general at all levels‭?‬

Despite a difficult few years due to the pandemic‭, ‬IATA reports that the aviation industry is expected to return to profitability this year‭.‬‮ ‬While there are new challenges facing the sector globally‭ ‬–‭ ‬including rising interest rates‭, ‬record inflation in Western economies‭, ‬higher jet fuel prices‭,‬‮ ‬supply chain issues delaying deliveries and calls for industry-wide decarbonisation‭ ‬–‭ ‬the outlook remains optimistic‭, ‬particularly in the UAE and wider Middle East region‭.‬

The Middle East has one of the fastest-growing aviation markets in the world‭, ‬set to grow by‭ $‬6.17‭ ‬billion during 2022‭ ‬and 2026‭,‬‭ ‬accelerating at a CAGR of 7.6%‭ ‬during this‮ ‬period‭.‬‮ ‬The UAE remains at the centre of this growth‭, ‬establishing itself as an international leader in innovation and infrastructure‮ ‬expansion‭,‬‮ ‬while also being home to some of the largest airlines in the world‭,‬‭ ‬which are setting the standard for the future of global‮ ‬aviation‭.‬‮ ‬As the aviation sector continues to maintain its rapid growth‭ ‬trajectory‭, ‬sustainability remains a key focus throughout all‮ ‬developments‭.‬



  • Timothy Hawes is the Managing Director of Tarsus Middle East‭.‬
  • Has a Bachelor of Business Administration‭ (‬B.B.A‭.) ‬from the UK‭.‬
  • He is a publishing‭, ‬conference‭, ‬training and exhibitions professional with over 21‭ ‬years of experience in the UK‭, ‬the US and the‭ ‬Middle East‭.‬
  • Before joining Tarsus‭, ‬he worked as Commercial and Portfolio Director at Dubai World Trade Centre‭, ‬as well as holding positions‭ ‬at Informa and Centaur Media Plc‭.‬
  • He led various major international events including Dubai Airshow‭, ‬MEBAA Show‭, ‬the Global Aerospace Summit‭, ‬AIME MRO and the Abu‭ ‬Dhabi Space Debate‭. ‬

‮«‬‭   ‬Interviewed by‭: «AlJundi» 

Al Jundi

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