راشد ثاني المطروشي​
مدير عام الدفاع المدني بدبي

The “1 Billion Meals Endowment”… A Continuous humanitarian act in the holy days

The “1 Billion Meals Endowment” campaign is a charitable initiative that embodies the march of humanitarian work in the UAE.

This initiative aims to launch an endowment fund for food at a value of one billion dirhams, to continue the food campaigns that were launched under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE, the Prime Minister and Ruler of Dubai, over the past 3 years during the holy month of Ramadan, in a way that enhances the UAE’s contribution to international cooperation to eradicate hunger.

Our wise leadership inspired us to strive for sustainable humanitarian work and instilled an integrated institutional concept in the people of the UAE based on the belief in the importance of building effective partnerships to adopt charitable initiatives and reach those in need in all countries of the world.

This humanitarian approach stems from the visions of our leaders, which began with the noble values of the late Sheikh Zayed bin Sultan Al Nahyan, the founding fathers of the UAE and their traditions of giving, which constitute an integral part of the identity of Emirati society.

Therefore, local and private entities and members of society of all ages and groups, began with human solidarity, spreading the values of brotherhood and love by encouraging people to give and take the initiative by participating in leaving a mark and a positive impact that reaches the largest number of people, providing them with a food safety net in the countries that are experiencing challenges in food security.

This initiative involves tremendous efforts, continuous goodness and a series of humanitarian actions that make us proud to be in a country of peace, encouraging and spreading goodness to societies afflicted by disasters, conflicts and crises around the world.

Through this humanitarian endowment, we are working to sustain the efforts of giving and providing aid and food to millions of people in need around the world without discrimination, in the holy month of Ramadan when the recompense is doubled.

It is no secret that every year we await His Highness Sheikh Mohammed bin Rashid Al Maktoum’s new humanitarian initiatives, which contribute to highlighting the Emirati society’s support of humanity, as a key partner in extending a helping hand and assisting others and implementing global projects to ensure the spread of goodness and the consolidation of the development tool to revive the cosmic sunnah of populating the earth and building and elevating societies.

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